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BaubleBar.com lets consumers shop department store designers' in-season fashion jewelry without the mark-up. By consolidating the same designer network that sells to high end brick and mortar stores. BaubleBar strips out the middleman to offer the same products through its private label. This fact, coupled with its e-commerce only presence, eliminates excess costs, enabling BaubleBar to remove extraneous mark-up from its pricing structure to provide shoppers with the same products as a high-end retailer, but at near wholesale prices. In short, we let you build your ideal jewelry box guilt-free. Since launching in December 2010, BaubleBar has been featured in a wide range of publications, including Women's Wear Daily, The New York Times, InStyle, US Weekly, Business Week and Harper's Bazaar, and has also been snapped up by a variety of celebrities, like Rihanna, Gwyneth Paltrow, Jennifer Lopez, Oprah, Selena Gomez and Giuliana Rancic.