4th Ave Market is the Largest Black owned online Hair and Beauty DTC platform in the US, with National Brands, niche and newly discovered Hair Care, Beauty and Personal Care products created by and for consumers of color. This is a black dollar spent being a black dollar earned. This is the legacy of the 4th Avenue District in Birmingham, Alabama. Where black men, women, and children fought for the right not just to exist, but to achieve. Black pride is about our collective power. Our common goal. And advancing this is the mission of 4th Ave Market. What sets us apart goes beyond our story. We are a consumer centric platform striving to bridge the gap between buyers and sellers providing access to brands made for us and by us— supporting the product innovators, styling professionals and influencers who seek to fulfill the needs of the underserved market.