After obtaining degrees as a painter from the University of Iowa and the School of the Art Institute of Chicago, Dana entered the fashion industry, working for Gucci and Donna Karan. Jewelry design started as a personal endeavor, but her pieces quickly grew a cult following and a collaboration with menswear designer, Alexandre Plokhov of Cloak for runway. Immediate press and retail attention followed, and with a story in American Vogue about the launch, FALLON was soon carried at the top retailers worldwide, including Barneys, Neiman Marcus, Saks Fifth Avenue, 4510, 10 Corso Como, Luisa via Roma, Harvey Nichols and Lane Crawford. Dana has collaborated with ready to wear designers like Proenza Schouler and Prabal Gurung for runway, and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and JCrew. She designs custom pieces for Rihanna, Beyonce and Miley Cyrus and other celebrities for performances and appearances.