Joyfolie is an unapologetically feminine and decidedly unique women’s and girls fashion brand. Joyfolie—pronounced “joyfully”—is derived from the French word “folie,” meaning frenzy/madness, for the joyful, irrational way in which we love our children. Every day we wake up to inspire our customers with thoughtfully designed pieces that make women and girls feel beautiful, feminine and powerful. Each product is created to delight and flatter our customers. The Joyfolie team makes it their mission to share our products in a way that is curated and inspiring but also authentic and unpretentious.